Question: What Is An SSP?

What is SSP in information technology?

The System Security Plan (SSP) is the main document of a security package in which a CSP describes all the security controls in use on the information system and their implementation.

Information Security Policies and Procedures.


Is Google Ad Manager a DSP?

Google Ad Manager functions as a demand-side platform (DSP, a platform that allows digital advertising buyers to manage multiple ad exchanges in one place), but it offers many other features as well.

How do I make a Google AdX account?

Ask Google (Your Google Account Manager) Yeah, the simplest way to get into the Ad Exchange run by Google is to ask Google itself. … Partner with a third-party. You can partner with a third-party (Google AdX reseller) of your choice to get into Google Ad Exchange.

What is FedRAMP SSP?

A FedRAMP SSP (System Security Plan) is the bedrock of a FedRAMP assessment and the primary document of the security package in which a cloud service provider (CSP) details their system architecture, data flows and authorization boundaries, and all security controls and their implementation.

What is difference between DSP and SSP?

A DSP (above) will buy advertising based on information provided by a DMP. A supply-side platform (SSP) is a piece of software that allows a publisher to sell digital ad impressions via automated auctions.

Is Rubicon a DSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

What is a system security plan and why is it needed?

The purpose of the system security plan (SSP) is to provide an overview of the security requirements of the system and describe the controls in place or planned, responsibilities and expected behavior of all individuals who access the system. It is a core component of DITSCAP.

What is an IT security plan?

An information security plan is documentation of a firm’s plan and systems put in place to protect personal information and sensitive company data. This plan can mitigate threats against your organization, as well as help your firm protect the integrity, confidentiality, and availability of your data.

What is a true DSP?

In this case, a “true DSP” (if it can even be defined) is actually a platform that is able to efficiently buy large amounts of media in various platforms and in various buying methods (mainly offline and real-time).

What do DSPs optimize to?

Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective cost per click (eCPC), and effective cost per action (eCPA).

What is the difference between AdSense and DoubleClick?

It is ideal for large sites that sell their advertising inventory directly. There are a few key differences between AdSense and AdEx. AdSense allows three ad units per page, while AdEx allows five. AdEx allows publishers to set up Preferred Deals and PMPs, which are advertising deals with fixed CPM price floors.

How does Google DFP work?

How does DFP work? DFP is a hosted ad server, meaning that it acts as an intermediary between your ad inventory and the ad networks and advertisers that want to purchase your ad space. … You can sell ads directly or deliver them using AdSense or any other third party ad network.

What is an SSP advertising?

SSP is short for supply-side platform. An SSP is a programmatic technology that connects directly with publishers, enabling them to sell their inventory to buyers, fill the inventory with the buyers’ advertisements, and earn revenue.

Is Google AdX an SSP?

AdX is the World’s Best SSP for Publishers in 2018 This year we made DoubleClick Ad Exchange (AdX) our top choice for SSP. Owned and operated by Google, AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.


DoubleClick For Publishers (DFP) allows publishers to manage and sell their inventory to numerous buyers via the DoubleClick Ad Exchange. … Publishers can sell their inventory on AdX via a supply-side platform (SSP) and/or Google’s ad server, DoubleClick for Publishers (DFP).

Is Google a DSP?

Is Google Adwords a DSP? Technically, yes, Adwords (or Google Ads as they’re now called) is a type of Demand-Side Platform – but it’s only limited to Google’s inventory. Even though the Google Display Network has access to a large percentage of the world’s websites, there are places where they have no reach.

What is DFP called now?

Ad Manager: The New Google Name for Adx and DFP Another famous tools is Adx, or DoubleClick Ad Exchange, which is the premium as exchange for high quality publishers. Now, after a decade, Google is bringing DFP and Adx together under a single name and tool, the Google Ad Manager.

How does a DSP work?

A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows advertisers working at brands and ad agencies to buy inventory (aka ad space) on an impression-by-impression basis from publishers via supply-side platforms (SSPs) and ad exchanges via real-time bidding (RTB).